{"id":1154,"date":"2023-06-09T13:57:00","date_gmt":"2023-06-09T16:57:00","guid":{"rendered":"https:\/\/wmelon.com.br\/blog\/?p=1154"},"modified":"2023-06-07T16:13:16","modified_gmt":"2023-06-07T19:13:16","slug":"quais-sao-os-5-fundamentos-do-inbound-marketing","status":"publish","type":"post","link":"https:\/\/wmelon.com.br\/blog\/quais-sao-os-5-fundamentos-do-inbound-marketing\/","title":{"rendered":"Quais s\u00e3o os 5 fundamentos do Inbound Marketing?"},"content":{"rendered":"\n

<\/h1>\n\n\n\n

O inbound marketing<\/a> \u00e9 o marketing atrativo ou de atra\u00e7\u00e3o. Ele rompe o marketing tradicional se utilizando de estrat\u00e9gias que visam atrair os potenciais clientes.<\/p>\n\n\n\n

Portanto, ao inv\u00e9s de chegar at\u00e9 as pessoas atrav\u00e9s de an\u00fancios impressos e comerciais de TV, o inbound desperta a empatia do p\u00fablico atrav\u00e9s da cria\u00e7\u00e3o de conte\u00fado.<\/a><\/p>\n\n\n\n

Por isso, hoje vamos explicar mais sobre essa estrat\u00e9gia, mostrando do que se trata e os seus pilares. Acompanhe a seguir!<\/p>\n\n\n\n

<\/a>O que \u00e9 inbound marketing?<\/h1>\n\n\n\n

O inbound marketing<\/a> \u00e9 uma estrat\u00e9gia de atra\u00e7\u00e3o por meio da distribui\u00e7\u00e3o de conte\u00fados no meio digital. Ele \u00e9 feito atrav\u00e9s de:<\/p>\n\n\n\n

\u00b7        Publica\u00e7\u00f5es nas redes sociais;<\/p>\n\n\n\n

\u00b7       Links patrocinados<\/a> no Google;<\/p>\n\n\n\n

\u00b7       Posts em blogs e muito mais.<\/p>\n\n\n\n

Portanto, \u00e9 uma forma de ser atrativo para os clientes, de modo a fazer com que eles cheguem at\u00e9 voc\u00ea por conta da sua mensagem e se tornem promotores da sua marca.<\/p>\n\n\n\n

<\/a>Quais s\u00e3o os cinco fundamentos do inbound marketing?<\/h1>\n\n\n\n

Para criar uma estrat\u00e9gia s\u00f3lida de inbound marketing, \u00e9 preciso seguir os 5 principais pilares. S\u00e3o eles:<\/p>\n\n\n\n

1.<\/strong> Objetivos \u2013 <\/strong>\u00e9 preciso definir um objetivo com o inbound marketing: aumentar as visualiza\u00e7\u00f5es? Ganhar seguidores nas redes sociais ou captar leads?<\/p>\n\n\n\n

2.<\/strong>       Perfil do p\u00fablico \u2013 <\/strong>\u00e9 importante ainda que voc\u00ea conhe\u00e7a o perfil<\/p>\n\n\n\n

do seu p\u00fablico alvo. Desse modo, torna- se mais f\u00e1cil criar conte\u00fado para as pessoas certas. Ent\u00e3o, fa\u00e7a a coleta de dados e mapeie o perfil do seu p\u00fablico;<\/p>\n\n\n\n

3.<\/strong>       Buyer persona \u2013 <\/strong>diz respeito a representa\u00e7\u00e3o fict\u00edcia do seu cliente ideal. Para isso, deve se utilizar de dados reais que voc\u00ea coletou na etapa anterior;<\/p>\n\n\n\n

4.<\/strong>       Jornada do cliente \u2013 <\/strong>envolve a jornada do cliente at\u00e9 a compra do seu<\/p>\n\n\n\n

produto ou servi\u00e7o e segue as etapas de conscientiza\u00e7\u00e3o, considera\u00e7\u00e3o e decis\u00e3o;<\/p>\n\n\n\n

5.<\/strong>       Conte\u00fado \u2013 <\/strong>por fim, \u00e9 o momento de ser atrativo e ap\u00f3s seguir todos os pilares anteriores, a empresa passa a criar conte\u00fado e distribuir nos seus canais.<\/p>\n\n\n\n

<\/a>Quais as etapas do inbound marketing?<\/h1>\n\n\n\n

A estrat\u00e9gia de inbound marketing acontece atrav\u00e9s de algumas etapas importantes, que est\u00e3o ligadas tamb\u00e9m a jornada do cliente. Abaixo explicamos cada uma delas.<\/p>\n\n\n\n

\u00a0Atrair<\/strong><\/h3>\n\n\n\n

\u00c9 a primeira etapa que envolve a atra\u00e7\u00e3o de leads para que no futuro eles se tornem clientes. Por isso, deve-se pensar que, no primeiro momento, muitas pessoas n\u00e3o conhecem a sua empresa.<\/p>\n\n\n\n

Logo, voc\u00ea deve focar em gerar tr\u00e1fego<\/a> qualificado, produzindo conte\u00fado de conscientiza\u00e7\u00e3o do problema. A ideia \u00e9 transformar visitantes espor\u00e1dicos em regulares.<\/p>\n\n\n\n

<\/a>Converter<\/strong><\/h3>\n\n\n\n

A pr\u00f3xima etapa do marketing de atra\u00e7\u00e3o \u00e9 criar um banco de dados dos seus potenciais clientes, com nome, telefone e, principalmente, e-mail.<\/p>\n\n\n\n

Assim, aqui \u00e9 fundamental elaborar estrat\u00e9gias que fa\u00e7am com que os visitantes se transformem em leads. Nesse ponto, conte\u00fados ricos ajudam, como e-books, por exemplo.<\/p>\n\n\n\n

Al\u00e9m disso, vale utilizar p\u00e1ginas de captura, landing page e outras estrat\u00e9gias <\/a>que visam a capta\u00e7\u00e3o dos dados do visitante.<\/p>\n\n\n\n

<\/a>Vender<\/strong><\/h3>\n\n\n\n

Com os dados dos seus leads, \u00e9 o momento de nutrir a rela\u00e7\u00e3o enviando e-mail marketing para a sua base de contatos.<\/p>\n\n\n\n

Todavia, deve-se contar com uma boa ferramenta que seja capaz de avaliar o momento certo de oferecer o produto para o lead. Isso aumenta as chances de vendas.<\/p>\n\n\n\n

<\/a>Encantar<\/strong><\/h3>\n\n\n\n

Ap\u00f3s a venda, a rela\u00e7\u00e3o com o cliente continua. Ent\u00e3o, voc\u00ea deve encantar para fidelizar e tornar o cliente um promotor da sua empresa. Nesse ponto, as estrat\u00e9gias de p\u00f3s-vendas s\u00e3o bem-vindas.<\/p>\n\n\n\n

<\/a>Ferramentas de inbound marketing<\/h1>\n\n\n\n

Para ser atrativo e atingir a finalidade de vender, algumas ferramentas se tornam essencial no inbound marketing, como:<\/p>\n\n\n\n

\u00b7        Blog \u2013 <\/strong>\u00e9 preciso escolher onde criar seu blog. A plataforma mais famosa \u00e9 o WordPress;<\/p>\n\n\n\n

\u00b7        E-mail marketing <\/strong>\u2013 ferramentas de e-mail marketing ajudam a captar e nutrir os leads. Por isso, s\u00e3o fundamentais;<\/p>\n\n\n\n

\u00b7        SEO <\/strong>\u2013 parte de ser atrativo \u00e9 conseguir ser encontrado pelo p\u00fablico. A\u00ed entram as ferramentas de Seo<\/a>, como SemRush.<\/p>\n\n\n\n

<\/a>Conclus\u00e3o<\/h1>\n\n\n\n

O inbound marketing \u00e9 focado em atrair as pessoas certas, que tem potencial para se tornarem clientes do seu neg\u00f3cio. Por isso, \u00e9 uma estrat\u00e9gia obrigat\u00f3ria para as empresas que est\u00e3o no mundo digital.<\/p>\n\n\n\n

Fa\u00e7a agora um Diagn\u00f3stico de Marketing Digital<\/a> da sua empresa!<\/p>\n","protected":false},"excerpt":{"rendered":"

O inbound marketing \u00e9 o marketing atrativo ou de atra\u00e7\u00e3o. Ele rompe o marketing tradicional se utilizando de estrat\u00e9gias que visam atrair os potenciais clientes….<\/p>\n","protected":false},"author":1,"featured_media":1155,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,1],"tags":[29,38,33,30],"class_list":["post-1154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-anuncios-pago","category-marketing-digital","tag-google-seo","tag-marketing","tag-redes-sociais","tag-seo"],"yoast_head":"\nQuais s\u00e3o os 5 fundamentos do Inbound Marketing?<\/title>\n<meta name=\"description\" content=\"Descubra os 5 fundamentos essenciais do Inbound Marketing, transforme suas estrat\u00e9gias e obtenha resultados duradouros.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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